Hydrate NOW

High Level Concept:

Get reminded to drink water when you are drunk


Job To Be Done:

Minimize hangover


Growth Channel:

Prelaunch assumption: Press

Reality: Press! (love it when a plan works)

Analysis: Snapchat discover really can drive app downloads





Here is a link to a Cosmo article about the app

Business Model:

Use the app as an advertising vehicle for other apps that monetize.

Analysis: Even though we did get a decent amount of downloads (12K) only a very small fraction (<100) downloaded Electric, which was the app we advertised in Hydrate NOW. Another reminder why you must provide users with a clear reason and appropriate incentive if you want them to take action.


Technical Difficulty:



Closing Thoughts:

More than anything this app was a confidence boost for the team and I. It was a reminder than plans can work out when you are thoughtful about them. Unfortunately, we were only thoughtful about the growth of the app and not the conversions.


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