High Level Concept:
Advent Calendar app
Job To Be Done:
Get into the Christmas spirit
Prelaunch: Search ads + user invites
Reality: users did not send other users invites
Analysis: It is incredibly basic advice that I have failed to follow way too many times – you must provide users with a clear reason and appropriate incentive as to why they should invite someone to download your app.
We did not have a clear reason or appropriate incentive for users to invite anyone to the app and therefore they did not invite anyone and we wound up with no growth.
Ads + affiliate + In-app Purchases
Analysis: FOCUS ON ONE GODDAM THING AND MAKE THAT THING EXUDE EXCELLENCE.
The app was quite simple, but we had some backend stuff that was not complicated, but just made for a little more work.
Did a lot of things wrong with this one, but even if it did work and exceeded our wildest expectations it would only be useful for 25/365 days. My irrational love for Christmas got the best of me here.