Advent Calendar

High Level Concept:

Advent Calendar app

 

Job To Be Done:

Get into the Christmas spirit

 

Growth Channel:

Prelaunch: Search ads + user invites

Reality: users did not send other users invites

Analysis: It is incredibly basic advice that I have failed to follow way too many times – you must provide users with a clear reason and appropriate incentive as to why they should invite someone to download your app.

We did not have a clear reason or appropriate incentive for users to invite anyone to the app and therefore they did not invite anyone and we wound up with no growth.


 

Business Model:

Ads + affiliate + In-app Purchases

Analysis:  FOCUS ON ONE GODDAM THING AND MAKE THAT THING EXUDE EXCELLENCE.

 

Technical Difficulty:

2.5/10

The app was quite simple, but we had some backend stuff that was not complicated, but just made for a little more work.

 

Closing Thoughts:

Did a lot of things wrong with this one, but even if it did work and exceeded our wildest expectations it would only be useful for 25/365 days. My irrational love for Christmas got the best of me here.

 

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